Role: Growth Marketing Consultant — SIRPLUS
Scope: Growth strategy • Channel mix & budget split • Cross-channel comms • Paid & organic campaigns • Tracking & reporting • Knowledge transfer
Recap of what I do
- Growth marketing strategy: define OKRs (acquisition, subscriptions, repeat), ICPs (eco-conscious, value-seekers, B2B/office), funnel by product (subscription boxes, online shop, retail footfall), promo calendar & seasonality.
- Channel strategy & budget split: allocate across Paid Search (Google/YouTube), Paid Social (Meta/TikTok), SEO & content (zero-waste tips/recipes), Email/CRM (onboarding, re-activation), Affiliates/partners & creators; weekly re-pacing to unit economics (CAC, ROAS, payback).
- Cross-channel communication strategy: one narrative from ad to checkout—mission/impact proof points (kg food saved, CO₂), offer framing, UGC guidelines, geo-specific messaging (Berlin retail vs. DE-wide e-commerce), frequency & audience governance.
- Paid & organic campaigns (create → launch → optimize): account rebuilds, audience structures, creative/offer matrices, ad→LP sync, SEO content ops & onsite CRO; disciplined testing cadence with stop/scale rules.
- Tracking & reporting: GA4/GTM (consent-safe), pixels/server events, conversion schema for subscriptions & repeat orders; dashboards for CAC, ROAS, LTV/CAC, retention, AOV; QA and anomaly alerts.
- Knowledge transfer: playbooks, templates, and training so in-house teams can run experiments, read dashboards, and iterate independently.
- (Mission context) Compliance & credibility: align sustainability claims with legal/brand guidance; surface real impact metrics in ads and on-site.
Outcome: predictable subscriber growth and repeat revenue at lower CAC, clear visibility from spend to rescued-food impact, and a team enabled to sustain and scale results.
