Role: Marketing Data Consultant — (Company)
Scope: Data strategy • Self-serve analytics • Dashboards & reporting • Marketing ops enablement
Recap of what I do
- Partner marketing on decisions & agility: translate business goals into KPIs, build weekly insights, and recommend actions on channel mix, budgets, and creative.
- Build a self-serve “Marketing Data Center”: model data from ads, web, CRM into trusted tables; permissions, documentation, and refresh schedules so teams can answer their own questions.
- Standard dashboards: exec and channel views (CAC, ROAS, LTV/CAC, payback, pipeline), campaign and creative performance, cohorts and funnel health.
- General analytics: ad hoc deep dives, experiments/lift studies, forecasting, anomaly detection, and data quality monitoring.
- Enablement: playbooks, training, and office hours so non-technical users can confidently use the tools.
Outcome: faster decision cycles, shared source of truth, and consistent reporting that ties spend to business results.
